In the past, the web/app design market focused primarily on the programming aspect - a core component to make the product work. However, nowadays, businesses are increasingly interested in the aesthetic aspect of websites, wanting to showcase their brand's unique characteristics and satisfy their customers.

What is UI UX Design?

UI UX Design stands for User Interface (UI) and User Experience (UX) Design. The process of designing and developing digital products such as websites and mobile applications focuses on providing the best experience for users.

UI Design focuses on creating aesthetically pleasing and user-friendly interfaces. It includes creating components such as buttons, icons, colors, and fonts, making it easier for users to interact with the product.

UX Design focuses on creating the best experience for users. It includes designing aspects such as interaction, responsiveness, resolution, page loading time, and feedback of the product. The goal of UX Design is to help users have the best possible experience when using the product.

Combining UI and UX Design helps products provide the best possible experience for users and create a complete and high-quality digital product.

A website with good UIUX has the following characteristics:

  1. Easy to use: The website must be designed so that users can use it easily and quickly, without encountering barriers or difficulties in finding information or using features on the website.

  2. User-friendly: The design of the website must be user-friendly, ensuring that users not only find the necessary information but also feel comfortable and interested when using the website.

  3. Beautiful and attractive: The design of the website must be beautiful and attractive, attracting the attention of users, making it easy for them to recognize features and information on the website.

  4. Fast page loading speed: The website needs to have fast page loading speed, not too long so that users do not have to wait too long to access the website.

  5. Compatible on multiple devices: The design of the website must be compatible on multiple devices such as computers, mobile phones, tablets, ensuring that users can access the website on any device they have.

  6. Features and functions work well: The features and functions on the website must work well and effectively so that users can use them easily without encountering technical errors or issues.

In summary, a website with good UIUX is a website designed to meet the needs of users, providing the best experience for users when using the product.